Keyword Research Like a Pro
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Keyword research is paramount to modern marketing. It doesn’t matter if you’re on the first page of Google for a keyword that no one searches for. Keyword research tools exist to aid you in this and keep your efforts fruitful. Let’s take a closer look at the advantages and features of the best keyword research tool on the market: SEMrush.
Why Keywords are Important
When discussing SEO (Search Engine Optimization) Keywords are everything. Choosing the best keyword for your site has a drastic influence on your overall traffic. Finding similar keywords and seeing which ones people are searching for frequently is an indispensable tool for anyone who wants their website to show up on search engine results pages.
With the right keyword choice, your campaign will perform better. This translates to better traffic and more conversions. The right keyword could make or break your campaign. Use every resource to your advantage and your SEO will be able to stand up against your competitor’s SEO.
How To Select Good Keywords
Selecting the right keyword is a fairly straightforward goal. The process comprises of researching a keyword or phrase and getting different statistics that tell you how each keyword performs on different metrics. After that, you need to analyze the data and decide which keywords are the ones you want to use in your campaign.
Focusing on poor keywords will translate into a bad campaign. Keywords with low search volume might be easier to rank for, but they won’t drive much traffic to your site. It might make show up on the first page of Google for that keyword, but if it isn’t a keyword that many people search for, your site won’t get more visitors from it.
The first keyword tool that is included in SEMrush is known as the keyword overview. This allows you to search up to 100 keywords. After you enter your keyword(s) you are brought to a dashboard, specific to keywords. On this dashboard is an overview of the keyword(s) you entered. The first piece of data you are given is the search volume(for your country). This number is how many searches per month include that keyword in your region.
Underneath that is the keyword difficulty. This is a percentage that tells you how difficult it would be to rank for a given keyword. This number depends on how many sites are also ranking for your keyword, and on how hard it would be to surpass them. The higher the percentage, the harder it will be to rank for.
The next box to the right shows you the global search volume. This is exactly what it sounds like, how many people search for your keyword around the globe. This could be very useful to someone who wants international traffic.
Over to the right one more box are the Results on SERP. SERP stands for Search Engine Results Page. This is how many URLs exist that rank for your keyword. This is another place to get an eye on what kind of competition your site will be facing.
The last box on the right shows a bar graph labeled “Trend.” this is a visual representation of search volume for your keyword in the last 12 months. This can give an indication of what type of fluctuation your site’s traffic could look like. You could also get an idea of how steady or volatile the interest in your keyword or industry.
Beneath this information is a snippet showing a few variations of your keyword. It also shows a column of questions people search for containing your keyword. This is valuable for gauging interest and determining what people are looking for when they search your keyword. The last piece of this snippet shows the best ranking related keywords.
At the bottom of the keyword overview dashboard is the first 100 URLs to rank for your chosen keyword. Here is another good place to evaluate your competition. The more established-looking sites might make it hard for you to rank, but you can always look for different variations that are less competitive. This is where the Keyword Magic Tool comes into play.
Keyword Magic Tool
On the keyword magic page, you will see an input box. The first step is to type the keyword you are researching. After you hit “search” you will be treated to a page full of keywords that contain your root keyword. These are, by default, organized by search volume, but you can select any of the fields to categorize the keywords by that metric.
After the keyword and the search volume, the next value is the Trend. This is displayed as a line graph. This graph shows how the search volume has been moving in the last 12 months. This helps you determine if the search volume is likely to remain consistent over time. Sometimes things might happen that temporarily drive up search volume, but it might go back down afterward. This metric will help you pick only strong keywords.
The next field is the keyword density percentage. This is expressed as a value between 1 and 100. The higher the percentage, the harder it will be to rank for. It’s a good idea to consider keyword difficulty to get realistic expectations about your SEO campaign; picking something with a lower number will be easier to rank for.
After the keyword difficulty is the Cost Per Click. This is expressed as a dollar amount. It shows how much advertisers on Google pay per click for ads related to the given keyword. This is more of a PPC tool, but it can be useful for SEO to see which keywords are more competitive.
One more section to the right is the competitive density. This shows how competitive it is to bid on the given keyword in a pay per click ad. This one is shown as a decimal from 0 to 1, with 1 being the hardest to bid on.
After that comes the SERP features. This shows, via icons, if any unusual results show up on the Search Engine Results Page (SERP). For example, a location pin is there, it means a map with three local businesses related to your keyword. If you are curious about what these icons mean, all you have to do is hover your mouse over it.
The last statistic is the number of websites that are ranked for your keyword. Since this is usually a very large number, it is often formatted by the millions. This can help gauge the interest and competition in your keyword campaign.
On the table, by the keyword name, is a little plus icon. If you click this, SEMrush will save it to your keyword manager. This keeps track of your keywords to compare over different queries.
To the left of the table is a small box that says “All Keywords.” Under this is a list of words that are commonly searched with the keyword you typed into the box. If you click on one of these, it will show you a table of common variants related to the modified keyword you clicked on.
This is the place your keywords are saved to. Here, it is possible to compare and contrast the keywords you’ve selected. All of the metrics from the keywords you saved in your keyword magic tool. It functions in the same way that the keyword magic tool does with your saved keywords.
The keyword manager is a great place for planning SEO strategy. Since you can compare unrelated keywords, you can pick the best one for your site. It’s a good idea to balance search volume with competition.
This is a section that is full of different resources that will give recommendations about your website. This takes a while to set up but will give you great insights. The more data you have, the better your strategy.
The first thing to do is to enter your website in the provided text bar. After this, you are taken to a new dashboard. This is where you will find the extra resources.
A site audit is the first thing to set up. This will crawl your site looking for errors. If any are found, they will be reported back to you so that you can address the errors. This makes sure your on-page technical SEO has no problems.
After that, you can set up position tracking. This lets you see how your website has been performing on search engine results pages. It tracks the top 100 URLs to rank. This gives you an overview of how your SEO campaign is going, making it easier to see if your efforts pay off over time.
The next feature in this section is the on-page SEO checker. This will analyze your site and give you recommendations for your on-page SEO. This is great for those who are new to SEO and may give SEO veterans new insights as well.
The social media tracker is next. This tracks your overall performance on social media. It gauges activity and engagement. You can also use this feature to track your competition’s social presence.
Another social media tool included with SEMrush is the Social Media Poster. Just like it sounds, this will post across several social networks. You can even schedule it ahead of time to stagger your posts. This feature will save anyone a lot of time.
Next up is the brand monitoring tool. This crawls the web to report mentions of you or your competitor’s brand or product. It gives information on both websites and social media. This will make it easier to see if your marketing efforts are paying off yet.
The backlink audit will show you all the links to your site exist. SEMrush will tell you which links are helping your SEO, and which ones may be hurting your efforts. After identifying the links, it’s a simple matter of disavowing the toxic backlinks.
There is also a link building tool. This generates links from authoritative sites in your field. This will help your SEO by giving you a better backlink portfolio. Over time, using a tool like this will result in better rankings.
A PPC Keyword tool is also provided. You can search and compare keywords for Pay Per Click campaigns here. Easily keep your keywords and campaigns organized with this tool.
You can connect your Google Analytics and Google Search Console to receive organic traffic insights. This shows you what keywords are driving traffic to your site. This is a good way to see if there are any keywords that your campaign is missing and could optimize better for.
The content analyzer audits your site content. This will tell you which content is “high exposure” meaning a lot of people see it. This can be used to see what types of posts and content have been successful and which ones haven’t. this will allow you to focus on the best types of content.
In the modern era of marketing, digital strategies have only gotten more important. In order for a business to succeed, it needs to have a digital presence that is regularly maintained. It is almost impossible to do this without the proper software.
Up to date SEO software is vital to marketing efforts. Without the information provided by SEMrush, it would be hard to even tell if your efforts are improving. Take the guesswork out of the equation with the best keyword research tool around. Watch your website fly past your competition’s ranks with ease.
Now is the time to take matters into your own hands. Get ready to see better results than you would have thought possible. Let SEMrush carry you to the next level. Sign up here for a 7-day free SEMrush trial.